The easiest way to improve your close rate without getting better at sales...

Today, I'll teach you how to up your game as a remote closer by getting better at follow-up.

If you’ve worked in sales, you’ll be familiar with this: you're speaking with a good-fitting prospect and it’s going well, but suddenly, your prospect goes radio silent and ghosts you. 

It's frustrating, but life happens, and sometimes hiring a marketing agency drops right down the priority list.

Having a follow-up system means you’ll miss far fewer opportunities and close waaayy more of these deals over time. 

Unfortunately, a lot of people suck at following up, because:

• They don’t have a follow-up system 

• They have new leads to focus on

• They don’t want to seem pushy 

• They don’t get how well it works

Don't worry! Here’s a 6-step email sequence you can use every time someone goes quiet to revive deals that otherwise would’ve been lost.

Let’s dive in… 

➡️ Email #1 - Are you able to join the call?

Whenever a prospect is five minutes late for a call, I email them and try to connect on WhatsApp to see what's going on.

➡️ Email #2 - Are you still interested?

If they don't join the call after 10 minutes, I send them a follow-up email reminding them of their business challenge and how I am well-placed to help.

For context, each prospect shares their biggest struggle when they book a call with me.

➡️ Email #3 - Still interested Y/N?

If there's still no response, I send a similar email two days later, giving them another chance to engage or opt out of my follow-up.

➡️ Email #4 - Where should we go from here?

If they're still silent, I send them a straightforward email, two days later, asking them what the next steps should be.

I got this from Jeremy Miner, and out of all the emails, it gets the most replies. 

It's simple, non-needy, and prompts them to respond out of decency rather than feeling pressured by the chase of a pesky salesperson.

➡️ Email #5 - Should I cross you off my list?

I wait another two days and if they’re still silent, I ask them directly if they're still interested, and if not, I offer to remove them from my contact list.

Interestingly, this email often gets a high response rate, either with an apology for the delay or a clear indication of disinterest (which is fine).

➡️ Email #6 - Last email from me

If there's still no response, I send a final email, assuming they're no longer interested, and offer them an open invitation to reconnect if they change their mind.

Summary…

Sales reps miss seeeew many opportunities due to poor follow-up. By implementing a repeatable email sequence like this one, you can effortlessly close additional deals each month without much thought.

What do you think about this follow-up sequence? Let me know by replying to this email. ✌️