How to Optimise Your LinkedIn Profile to Land a Remote Closing Role

Today, I'm going to explain how to make a banging remote closing profile on LinkedIn.

Despite what you might think, LinkedIn isn’t just for corporate. It’s massively used by online business owners offering agency services, coaching, or consulting, which is precisely the type of people you want to close for.

Unfortunately, most people’s LinkedIn profiles don’t get their attention because they’re written like a boring CV instead of a personal brand page that sells.

❌ Here’s where most profiles go wrong:
🖼️ They have irrelevant profile banners
👨‍💼 Their taglines say their job title
📸 Their profile picture looks unprofessional
📄 The About section reads like a CV
🔗 They don't have any calls to action like DM me or book a call

But don’t worry. In this post, you’ll learn how to transform your LinkedIn profile from a CV to a client-attractor.

Step 1: Optimise Your Profile Banner

Think of your banner as an advert for your services. It’s the first thing people see, and it should immediately clarify what you’re all about. You want your banner to answer the question: “Can this person help me?”

Instead of using a picture of a random city, a work pic, or something from a holiday, create a banner that:
👥 Shows what you do and who you help
📊 Includes social proof, like sales figures or a testimonial
🧼 Has a clean and professional design (you can easily make one in Canva)

You don’t have to be a graphic designer, but a strong first impression created from a simple banner helps visitors quickly decide if you're worth their time. This could lead to them connecting with you, following you, or even inquiring about your services.

📸 Step 2: Get a Great Profile Picture

Your profile picture is all about trust. People want to see who they’re dealing with, so your photo needs to scream credible and approachable.

Ask yourself: Would an agency owner want this person representing their agency on sales calls? If the answer is no, it’s game over before you’ve even begun.

Here’s how to get it right:
📸 Use a tripod to take a clean, well-lit photo of your head and shoulders (no selfies)
👕 Dress appropriately for your niche. A plain T-shirt or even a casual shirt works well
😊 Smile, as it helps build trust
🧑‍🎨 Give it an edit to make it pop (I like Tone Studio, but Canva is also good for this)

✍️ Step 3: Write a Tagline That Sells

Your tagline (the bit under your name) follows you everywhere on LinkedIn. It’s your chance to stand out, so don’t waste it on a generic job title like “Sales Manager at Random SaaS Company.”

Instead, use it to answer: What does this person do? And is this something I could need in the future?

🧪 Here are three simple formulas you can use:

• I help [who] [do what] [how].
  Example: “I help marketing agencies close inbound leads using a proven two-call closing process.”

• I help [who] [do what].
  Example: “I help marketing agencies close their inbound leads.”

• [Expertise] for [who].
  Example: “Remote Closer for marketing agencies.”

Keep it short and clear so potential clients instantly understand why they should connect with you.

📄 Step 4: Write an About Section That Converts

The About Section is where you have the most space to connect with potential clients and really sell your experience.

I recommend using the BrandScript framework from Building a StoryBrand by Donald Miller. It’s a simple storytelling approach that shows you understand their struggles and dreams while positioning you as the guide who can help them succeed.

✅ Here’s a template you can follow:
“At [Your Name], we know that you want to be a [identity transformation]. To do that, you need [want]. The problem is [external problem], which makes you feel [internal problem].

I believe [philosophical problem]. I understand [empathy], which is why [authority].

Here’s how I do it:
[Step 1]
[Step 2]
[Step 3]

So, [direct CTA]. And in the meantime, [transactional CTA].

So you can stop [failure] and instead [success].”

✅ Here’s my about section:

This is not exactly the same as the template, but it’s very similar, and I used it to create my about section. You might also want to make some tweaks to reflect your own style and experience.

When I updated my About Section with this story-based approach, I saw an immediate increase in inquiries.

🔗 Step 5: Make Use of Your Featured Section

Remote closing is about communicating effectively on video calls and guiding the people you’re speaking with to take action. Use your Featured Section to do both.

Here’s how:
🎥 Record a Loom Video: Use your About Section as a script to introduce yourself.
☎️ Add a “Book a Discovery Call” button: Create a simple Canva graphic that links to your Calendly.
🗺 Offer a Free Guide: For those not ready to book a call, provide something valuable like a How to Hire a Remote Closer Checklist.

With a strong video and clear calls to action, your Featured Section becomes a powerful tool that moves potential clients through your sales process.

💼 Step 6: Show Your Experience

Your Experience section is like your CV. It’s where you show your sales background and prove you’ve got the skill set to transition into remote closing for agencies and do well.

Focus on what you did, who you worked with, and your impact at each company. Once you’ve added the basics like your company name and job title, use this simple template:

[Company name] is a [type of company] that helps [target audience] achieve [specific outcomes].
At [company name], I worked with [types of businesses/clients you worked with] to [describe how you helped them].

Top Achievements:

• (Achievement 1)

• (Achievement 2)

• (Achievement 3)

✅ Here’s an example from my last corporate role:

Follow this formula for every role you include. Keep it simple and results-focused, and you’ll clearly demonstrate that your sales skills make you the ideal remote closer.

⏭ Takeaway

When you put all this together, your LinkedIn stops being a boring online CV and becomes a proper client magnet.

That way, when an agency owner checks you out after seeing your content or a DM, they’ll actually think, “Yep, I want to speak with this guy.”